Dubai, United Arab Emirates, 3 September 2024: In a landmark move towards a safer and more sustainable future, AW Rostamani Group (AWR), one of the nation’s leading conglomerates and the official distributor of ZEEKR, has officially announced the addition of ZEEKR’s premium electric vehicles to Dubai Police’s elite fleet. This strategic partnership underscores Dubai’s commitment to innovation and environmental responsibility.
The official handover ceremony, held at the Dubai Police headquarters, witnessed the presence of Brigadier Juma Salem bin Suwaidan, Acting Director of the General Directorate of Traffic, Ahmed Shehab, Regional Director of Product and Strategy of ZEEKR MENA and Roberto Colucci, Director of ZEEKR at AW Rostamani Group, alongside senior management from AWR and ZEEKR.
During the handover, Brigadier Juma Salem bin Suwaidan, Acting Director of the General Directorate of Traffic praised the cooperation between Dubai Police and ZEEKR, which supports the leadership's programs and activities, ensuring institutional synergy between the public and private sectors. He affirmed that Dubai Police remains committed to forging partnerships with the private sector, with this ongoing collaboration reflecting the government's vision of fostering positive communication and desired integration in executing joint initiatives and social responsibility efforts that showcase Dubai's leading image and the significant role of both government and private sectors in achieving strategic objectives.
The ZEEKR 001, a premium shooting brake now adorned in Dubai Police's iconic livery, offers exceptional performance and safety. Its high-performance electric drive system delivers 544 horsepower (400 kW), accelerating from 0-100km/h in a mere 3.8 seconds. This superior agility, combined with stable braking and precise cornering abilities, provides unmatched maneuverability and control. Additionally, its impressive 580-kilometer range on a single charge ensures extended operational capabilities, making it a reliable partner.
With safety remaining paramount, the all-electric ZEEKR 001 boasts a 5-star Euro NCAP safety rating, the highest possible outcome under the 2024 assessment protocols, as well as a 5-star Green NCAP rating for sustainability. Its advanced driver-assistance systems provide real-time support, enhancing situational awareness and minimizing the risk of accidents. The vehicle's impressive braking capabilities, allowing it to go from 100 km/h to 0 in under 35 meters, further ensure the safety of officers and the public.
Roberto Colucci, Director of ZEEKR at AW Rostamani Group, said: “Today marks a significant milestone as we proudly hand over the ZEEKR 001 to join the Dubai Police fleet. Partnering with Dubai Police, an institution recognized globally for its commitment to innovation and public safety, is a testament to our joint dedication in ensuring the safety and security of this city. This partnership also aligns perfectly with our shared vision for a more sustainable future, contributing to the UAE’s ambitious Net Zero goals. By integrating electric vehicles into its operations, Dubai Police is setting a powerful example of environmental responsibility. We are confident that the ZEEKR 001 will serve as a valuable tool in the Dubai Police’s unwavering mission, and we’re proud to be a part of this transformative journey towards a greener and safer Dubai.”
Cannon Wang, Managing Director of ZEEKR MENA Region, expressed: “We are deeply honored to see the ZEEKR 001 join the ranks of Dubai Police’s esteemed fleet. This collaboration is a testament to our shared vision for a future defined by safety, innovation, and sustainability. The United Arab Emirates is making remarkable strides in promoting smart and sustainable mobility as part of its Net Zero strategic initiative, aiming for zero carbon emissions by 2050. By encouraging the use of electric vehicles and investing in sustainable transportation modes, the UAE is paving the way for a greener future. It’s a privilege to contribute to these efforts alongside Dubai Police, and we are excited to see the positive impact this partnership will bring.”
The integration of ZEEKR EVs marks a significant step in Dubai's journey, demonstrating the city's unwavering commitment to embracing innovation while ensuring the safety and well-being of its citizens.
About AW Rostamani (AWR) Group
AW Rostamani (AWR) Group, founded in 1954 in Dubai, UAE, is one of the Middle East’s leading and most reputable conglomerates, with 3,000 employees, a turnover of over $2 billion, and a presence in the UAE, India and the United Kingdom. Its subsidiaries work across a diverse range of sectors including automotive, real estate, retail, lighting solutions, travel and logistics. Arabian Automobiles, an internationally renowned business of AWR, is the exclusive distributor of Nissan, Infiniti, and Renault across Dubai and the Northern Emirates.
In 2023, AWR Group announced its partnership with Chery, the globally renowned Chinese automobile brand, ZEEKR and SMART, the global premium electric mobility technology brands in the UAE.
AWR Group continues to enrich customers’ lives through the introduction of innovative products, services and sustainable solutions into the marketplace.
About ZEEKR
Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and includes its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
Zeekr operates its R&D center and design studios in Ningbo, Hangzhou, and Shanghai in China and Gothenburg in Sweden, and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered over 300,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, and Zeekr X urban SUV. Zeekr has announced plans to sell vehicles in European, Latin American, and other Asian markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.
For more information visit: www.zeekr.ae or call 800ZEEKR.